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Trusted brands make a deal with customers and don't break it
June 04, 2026
BOSTON, Massachusetts, June 4 -- Northeastern University issued the following news:

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Trusted brands make a deal with customers and don't break it

The rush to adopt AI must not come at the expense of carefully built relationships with consumers.

By Matthew Ponsford - Contributor

LONDON - Brands that sell themselves on enduring quality need to think carefully about how they use AI -or wind up letting loyal customers down, . . .

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