Researchers find when retailers wait to reveal prices, shoppers fill in the blanks
May 04, 2026
May 04, 2026
AMES, Iowa, May 4 -- Iowa State University issued the following news release:
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Researchers find when retailers wait to reveal prices, shoppers fill in the blanks
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AMES, Iowa -Sometimes the price wasn't missing; its disclosure was just delayed.
That's what Minzhe Xu, assistant professor of marketing in Iowa State University's Ivy College of Business, and a team of fellow researchers noticed when shopping online . . .
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Researchers find when retailers wait to reveal prices, shoppers fill in the blanks
*
AMES, Iowa -Sometimes the price wasn't missing; its disclosure was just delayed.
That's what Minzhe Xu, assistant professor of marketing in Iowa State University's Ivy College of Business, and a team of fellow researchers noticed when shopping online . . .