NBA's Return to NBC Sports Is a Viewership Triumph
April 15, 2026
April 15, 2026
NEW YORK, April 15 [Category: BizMedia] -- NBCUniversal, a subsidiary of Comcast, posted the following news:
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NBA's Return to NBC Sports Is a Viewership Triumph
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In its first season presenting the NBA in 24 years, NBC Sports combined new approaches and technical innovations with Hall of Fame and award-winning voices, along with a splash of nostalgia, to drive a 109% year-over-year increase in NBA regular-season viewership, led by Sun . . .
* * *
NBA's Return to NBC Sports Is a Viewership Triumph
*
In its first season presenting the NBA in 24 years, NBC Sports combined new approaches and technical innovations with Hall of Fame and award-winning voices, along with a splash of nostalgia, to drive a 109% year-over-year increase in NBA regular-season viewership, led by Sun . . .