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UAH Researcher Shows How 'Exclusionary' Ads Can Boost Consumer Connection
March 25, 2026
HUNTSVILLE, Alabama, March 25 (TNSjou) -- The University of Alabama issued the following news:

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UAH researcher shows how "exclusionary" ads can boost consumer connection

Russ Nelson

In a crowded digital marketplace where brands compete for attention across social media, search engines and streaming platforms, one marketing strategy may seem counterintuitive: telling some consumers, "This isn't for you." Yet that ap . . .

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