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NBA and The Coca-Cola Company Announce Multiyear Global Partnership
March 17, 2026
ATLANTA, Georgia, March 17 [Category: BizFood/Beverage] -- Coca-Cola issued the following news release:

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NBA and The Coca-Cola Company Announce Multiyear Global Partnership

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Sprite Returns as League's Official Global Soft Drink

NEW YORK, March 17, 2026 - The National Basketball Association (NBA) and The Coca-Cola Company today announced a new global marketing partnership, bringing Sprite(r) back as the league's Off . . .

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