NEW YORK, March 12 -- Ogilvy, an advertising, marketing and public relations agency, issued the following news:

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Ogilvy On Live: Brand Devotion -- Radically Re-imagining the Consumer-Brand Relationship

Your loyalty program isn't building loyalty. It's renting customers.

Points, discounts, and rewards are table stakes. The moment a competitor offers a better deal? Your "loyal" customers are gone. Today, consumers don . . .

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