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IAB Announces Most Significant Update in Years to Multi-State Privacy Agreement
March 04, 2026
NEW YORK, March 4 [Category: Media] -- The Interactive Advertising Bureau issued the following news:

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IAB Announces Most Significant Update in Years to Multi-State Privacy Agreement

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NEW YORK, NY, March 4, 2026 - Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today announced significant updates to its Multi-State Privacy Agreement (MSPA), representing the most substantive amendmen . . .

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