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ESPN reintroduces "Bracketbrain" platform with spoof-pharma marketing campaign for ESPN Tournament Challenge
February 23, 2026
BRISTOL, Connecticut, Feb. 23 [Category: BizMedia] -- ESPN, a sports media company, posted the following news release:

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ESPN reintroduces "Bracketbrain" platform with spoof-pharma marketing campaign for ESPN Tournament Challenge

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ESPN is building on last year's successful "Bracketbrain" platform with a new satirical marketing campaign for ESPN Tournament Challenge. It consists of a full-fledged spoof pharmaceutica . . .

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