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Research shows companies can gain advantage by prioritizing customer privacy
February 13, 2026
LINCOLN, Nebraska, Feb. 13 -- The University of Nebraska posted the following news:

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Research shows companies can gain advantage by prioritizing customer privacy

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For many companies, customer privacy is often seen as a regulatory burden that limits data use and personalization rather than as a business opportunity. Research by Natalie Chisam at the University of Nebraska-Lincoln reveals companies that handle customer data with transparenc . . .

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