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NBCUniversal, RPA, FreeWheel, and Newton Research Introduce Agentic AI Buying Across Linear and Digital for Premium Video
January 06, 2026
NEW YORK, Jan. 6 [Category: BizMedia] -- NBCUniversal, a subsidiary of Comcast, posted the following news:

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NBCUniversal, RPA, FreeWheel, and Newton Research Introduce Agentic AI Buying Across Linear and Digital for Premium Video

RPA and NBCUniversal Launch First Ever Cross-Platform Agentic Media Buy Powered by FreeWheel, NBCUniversal, and Newton's AI Technology.

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Today NBCUniversal, independent agency RPA, FreeWheel, an . . .

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