Journal of Marketing: How Minority Ownership Labels Influence Brand Evaluations
January 30, 2025
January 30, 2025
CHICAGO, Illinois, Jan. 30 -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:
In an era of increasing calls for diversity, minority ownership labels like "Black-owned" have become more than a point of pride--they are a strategic tool for branding. A new Journal of Marketing study explores how promoting minority ownership impacts consumer perceptions, especially during crises.
The study, titled "Th . . .
In an era of increasing calls for diversity, minority ownership labels like "Black-owned" have become more than a point of pride--they are a strategic tool for branding. A new Journal of Marketing study explores how promoting minority ownership impacts consumer perceptions, especially during crises.
The study, titled "Th . . .