AAM Media Matters: IAB's Angelina Eng on How Retail Media Measurement Guidelines Drive Consistency
January 28, 2025
January 28, 2025
ARLINGTON HEIGHTS, Illinois, Jan. 28 -- The Alliance for Audited Media issued the following news:
In the fast-evolving world of retail media, consistency and transparency are critical for building trust and optimizing media investments. With hundreds of networks available, advertisers and media buyers have called for standardizing measurement to better evaluate campaigns and make more informed investment decisions across networks.
In our latest AAM Media Matters intervi . . .
In the fast-evolving world of retail media, consistency and transparency are critical for building trust and optimizing media investments. With hundreds of networks available, advertisers and media buyers have called for standardizing measurement to better evaluate campaigns and make more informed investment decisions across networks.
In our latest AAM Media Matters intervi . . .