IAB Data Privacy Study Validates the Consumer Value Exchange and Shows That Privacy and Personalization Can Co-Exist
January 28, 2025
January 28, 2025
NEW YORK, Jan. 28 (TNSres) -- The Interactive Advertising Bureau issued the following news:
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80% of U.S. consumers prefer free internet access supported by ads and over 70% are willing to share data to enable it
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According to a new IAB study, consumers value both the laws protecting data privacy and the free and open internet.
"This study validates and builds upon what we heard from consumers during our 2024 survey. . . .
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80% of U.S. consumers prefer free internet access supported by ads and over 70% are willing to share data to enable it
* * *
According to a new IAB study, consumers value both the laws protecting data privacy and the free and open internet.
"This study validates and builds upon what we heard from consumers during our 2024 survey. . . .