IAB Report Highlights Optimism in Digital Advertising With Double-Digit Growth for Retail Media, CTV, and Social
January 17, 2025
January 17, 2025
NEW YORK, Jan. 17 (TNSres) -- The Interactive Advertising Bureau issued the following news on Jan. 16, 2025:
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Overall ad spend to grow 7.3% in 2025
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Today, IAB released its latest study, "2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth" offering an early glimpse into ad spending trends for the coming year. The study is based on a survey of buyers at brands and agencies to understand their gro . . .
* * *
Overall ad spend to grow 7.3% in 2025
* * *
Today, IAB released its latest study, "2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth" offering an early glimpse into ad spending trends for the coming year. The study is based on a survey of buyers at brands and agencies to understand their gro . . .