Journal of Marketing: How the Human-AI Hybrid Approach Can Lead to Efficiency and Effectiveness Gains in Marketing Research
January 15, 2025
January 15, 2025
CHICAGO, Illinois, Jan. 15 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:
Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research.
The study, forthcoming in the Journal of Marketing, is titled "AI-Human Hybrids for Marketing Research: Leveraging LLMs as Colla . . .
Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research.
The study, forthcoming in the Journal of Marketing, is titled "AI-Human Hybrids for Marketing Research: Leveraging LLMs as Colla . . .