CARY, North Carolina, Oct. 26 -- SAS Institute, a business analytics software and services provider, issued the following agency statement on Oct. 24, 2024:

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Per SAS, traditional AI to surge, GenAI hype will spring a leak, campaign management will be back in vogue and more.

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While artificial intelligence and generative AI continue to grab the headlines this year, what challenges and opportunities will marketers see next year? We asked . . .

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