Connect Buyer Activity to Revenue With G2's New Measurement Tools
October 11, 2024
October 11, 2024
CHICAGO, Illinois, Oct. 11 -- G2 issued the following statement on Oct. 10, 2024, by Chief Product Officer Sara Rossio:
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The B2B purchasing process is becoming increasingly competitive, as 49% of software buyers include only 1 - 3 products on their evaluation shortlist - up from 33% last year. Under greater pressure to win over customers and prospects, marketers are looking to optimize across every channel. Yet with an expanding competitive landscape and dozens of . . .
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The B2B purchasing process is becoming increasingly competitive, as 49% of software buyers include only 1 - 3 products on their evaluation shortlist - up from 33% last year. Under greater pressure to win over customers and prospects, marketers are looking to optimize across every channel. Yet with an expanding competitive landscape and dozens of . . .