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Adobe Firefly Helps Bring Cronkite Students' Marketing Campaigns to Life
August 21, 2024
PHOENIX, Arizona, Aug. 21 -- Arizona State University's Walter Cronkite School of Journalism and Mass Communication issued the following news:

Cronkite School instructor Crystal Alvarez is using AI technology to teach core digital marketing concepts.

In a recent interview with ASU Enterprise Technology, Alvarez described how she harnesses Adobe Firefly in her class to demonstrate the importance of understanding audience characteristics to create stronger marketing . . .

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