NBCUniversal Delivers Highest Olympic and Paralympic Advertising Revenue in History for Paris 2024
August 02, 2024
August 02, 2024
NEW YORK, Aug. 2 -- NBCUniversal, a subsidiary of Comcast, issued the following news:
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NBCUniversal Olympic and Paralympic Advertising Revenue Makes History
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For the Paris 2024 Olympic and Paralympic Games, NBCUniversal secured more advertisers than the 2016 Rio Games and 2020's Tokyo Games combined. More than 70% of advertisers for the 2024 Summer Games are new, with nearly half a billion dollars coming from first-time sponsors. . . .
* * *
NBCUniversal Olympic and Paralympic Advertising Revenue Makes History
* * *
For the Paris 2024 Olympic and Paralympic Games, NBCUniversal secured more advertisers than the 2016 Rio Games and 2020's Tokyo Games combined. More than 70% of advertisers for the 2024 Summer Games are new, with nearly half a billion dollars coming from first-time sponsors. . . .