Gracenote Teams With Major Connected TV Players to Optimize Contextual Ad Targeting
July 26, 2024
July 26, 2024
NEW YORK, July 26 -- Nielsen Co., an information, data and measurement company, issued the following news:
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New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale
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Gracenote, the content data business unit of Nielsen, is powering new contextual categories to give advertisers greater visi . . .
* * *
New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale
* * *
Gracenote, the content data business unit of Nielsen, is powering new contextual categories to give advertisers greater visi . . .