G2: 4 Trends Shaping Software Buying in Asia-Pacific
July 10, 2024
July 10, 2024
CHICAGO, Illinois, July 10 (TNSres) -- G2 issued the following statement on July 8, 2024, by entrepreneur Chris Perrine:
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The consumerization of B2B software buying continues to proliferate. I've observed this myself over the years, but it's nice to have some validation from real software buyers. Our annual Buyer Behavior Report, based on responses from 1,900+ buyers across the world, has emphasized this growing trend.
As G2's VP of Asia . . .
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The consumerization of B2B software buying continues to proliferate. I've observed this myself over the years, but it's nice to have some validation from real software buyers. Our annual Buyer Behavior Report, based on responses from 1,900+ buyers across the world, has emphasized this growing trend.
As G2's VP of Asia . . .