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Convenience Retail Media Amplifies Awareness and Boosts Further Incremental Sales
July 04, 2024
CHICAGO, Illinois, July 4 (TNSres) -- Circana, a company that says it is a leading advisor on the complexity of consumer behavior, issued the following news release:

A new study released from Co-op (Wednesday 3 July 2024) has unveiled how convenience retail media not only boosts sales in Co-op, but also in surrounding grocery stores of up to fourfold the original sales conversion.

Research from the UK's leading convenience retailer - in partnership with Circana - s . . .

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