TransUnion and MMA Global Study Finds an Audience Targeting Strategy That Drives Up to 23x Return on Marketing Investment
June 14, 2024
June 14, 2024
CHICAGO, Illinois, June 14 (TNSres) -- TransUnion, a risk information provider, issued the following news release on June 13, 2024:
Marketers have experienced the tension between investing for short-term results and long-term growth for decades. Today, new research from TransUnion (NYSE: TRU) and MMA Global uncovers a targeting strategy that performs best against both short- and long-term objectives: the Movable Middles.
The Movable Middles audience target is defined as . . .
Marketers have experienced the tension between investing for short-term results and long-term growth for decades. Today, new research from TransUnion (NYSE: TRU) and MMA Global uncovers a targeting strategy that performs best against both short- and long-term objectives: the Movable Middles.
The Movable Middles audience target is defined as . . .