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New Circana Research Highlights Surge in Ultra-Large TV Purchases Despite Stagnant Market Sales
June 11, 2024
CHICAGO, Illinois, June 11 -- Circana, a company that says it is a leading advisor on the complexity of consumer behavior, issued the following news release:

New research from Circana(TM), a leading advisor on the complexity of consumer behavior, has revealed that overall TV category sales remain stagnant as consumers continue to prioritize value. Despite this cautious approach to spending, there has been an uptick in purchases of ultra-large TVs.

The positive growth in . . .

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