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Scripps partners with The Trade Desk to deliver new data-driven tools to advertisers
June 10, 2024
CINCINNATI, Ohio, June 10 [Category: BizMedia] -- The E.W. Scripps, a broadcasting company, issued the following news release:

The E.W. Scripps Company (NASDAQ: SSP) is streamlining the programmatic ad buying process for advertisers through the adoption of new tech solutions via advertising technology leader The Trade Desk.

The tech solutions - OpenPass and Unified ID 2.0 (UID2) - are both designed to make it easier for advertisers to identify their desired audiences an . . .

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