Comcast Advertising and TransUnion Partner to Enable Advertisers to Create and Activate Audiences for Addressable TV Campaigns Across Linear and Streaming
June 07, 2024
June 07, 2024
CHICAGO, Illinois, June 7 -- TransUnion, a risk information provider, issued the following news release on June 6, 2024:
Today, Comcast Advertising and TransUnion (NYSE: TRU), a global information and insights company, announced a new privacy-forward agreement in which audiences within the Comcast footprint of close to 32MM households can be matched to information within TransUnion's identity graph to build custom, advanced audience segments for addressable TV advertising campa . . .
Today, Comcast Advertising and TransUnion (NYSE: TRU), a global information and insights company, announced a new privacy-forward agreement in which audiences within the Comcast footprint of close to 32MM households can be matched to information within TransUnion's identity graph to build custom, advanced audience segments for addressable TV advertising campa . . .