More Viewers are Trading Down to Ad-Supported TV, Propelling Growth for SVOD Ad-Tiers and FAST Platforms, Circana Reports
May 16, 2024
May 16, 2024
CHICAGO, Illinois, May 16 (TNSres) -- Circana, a company that says it is a leading advisor on the complexity of consumer behavior, issued the following news release:
The streaming video market is looking more and more like the advertising supported TV channel bundles of the 1990s. In the past six months, Subscription Video-on-Demand (SVOD) services experienced a subscriber migration to ad-tiers as the price gap to get ad-free viewing increased by 52%, according to Circana. In fact, . . .
The streaming video market is looking more and more like the advertising supported TV channel bundles of the 1990s. In the past six months, Subscription Video-on-Demand (SVOD) services experienced a subscriber migration to ad-tiers as the price gap to get ad-free viewing increased by 52%, according to Circana. In fact, . . .