Journal of Marketing: The Law That Lets Companies Get Away--and Why Legal Changes Aimed at Preventing Frivolous Litigation Motivate Firms to Avoid Recalling Products
May 08, 2024
May 08, 2024
CHICAGO, Illinois, May 8 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:
Researchers from University of Adelaide and University of Danang published a new Journal of Marketing study that examines Universal Demand laws and the unintended consequence of firms becoming less likely to recall products.
The study, forthcoming in the Journal of Marketing, is titled "So, Sue Me ... If You Can! How Legal . . .
Researchers from University of Adelaide and University of Danang published a new Journal of Marketing study that examines Universal Demand laws and the unintended consequence of firms becoming less likely to recall products.
The study, forthcoming in the Journal of Marketing, is titled "So, Sue Me ... If You Can! How Legal . . .