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Circana Reports Gen Z Is Driving Variety and Innovation in the Beverage Alcohol Market
April 09, 2024
CHICAGO, Illinois, April 9 (TNSres) -- Circana, a company that says it is a leading advisor on the complexity of consumer behavior, issued the following news release:

Circana(TM), the leading advisor on the complexity of consumer behavior, has released new insights on the beverage alcohol industry. The report, State of the CPG Beverage Alcohol Industry, highlights a growing consumer appetite for variety. Gen Z consumers aged 21-26 are leading the charge, propelling innovation in fla . . .

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