American Marketing Association: Aysegul Ozsomer, Bernard Simonin, and Timo Mandler Win the 2023 S. Tamer Cavusgil Award
March 23, 2024
March 23, 2024
CHICAGO, Illinois, March 23 (TNSres) -- The American Marketing Association issued the following news release:
Aysegul Ozsomer, Bernard Simonin, and Timo Mandler have been selected as the recipients of the annual S. Tamer Cavusgil Award for their article, "Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the 'Twin Engines' of Performance," which appeared in the June 2023 issue of Journal of International Marketing (spe . . .
Aysegul Ozsomer, Bernard Simonin, and Timo Mandler have been selected as the recipients of the annual S. Tamer Cavusgil Award for their article, "Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the 'Twin Engines' of Performance," which appeared in the June 2023 issue of Journal of International Marketing (spe . . .