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Journal of Marketing: The Secret to Building a Large Follower Base on Social Media - Harness the Power of Nearby Influencers
March 20, 2024
CHICAGO, Illinois, March 20 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:

Researchers from Reichman University and Columbia University, University of Basel, Ben-Gurion University of the Negev, and University of Mannheim published a new Journal of Marketing article that examines why individuals and firms aiming to build a large follower base might be better off focusing on their own follower base rather than che . . .

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