Journal of Marketing: The Dangers of Misaligned Product Co-Development Contracts-and How They Can Derail Innovation in High-Tech Firms
March 06, 2024
March 06, 2024
CHICAGO, Illinois, March 6 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:
Researchers from Mansoura University and University of Guelph published a new Journal of Marketing study that examines how misaligned contracts can erode innovation outcomes of high-tech firms.
The study, forthcoming in the Journal of Marketing, is titled "Collaborating to Innovate: Balancing Strategy Dividend and Transac . . .
Researchers from Mansoura University and University of Guelph published a new Journal of Marketing study that examines how misaligned contracts can erode innovation outcomes of high-tech firms.
The study, forthcoming in the Journal of Marketing, is titled "Collaborating to Innovate: Balancing Strategy Dividend and Transac . . .